Is email marketing still an effective technique of marketing?

Email marketing is the part of direct marketing where an advertiser gets a chance to communicate with their audience directly via email. 

There are approx. 7.9 billion email accounts worldwide and on an average 347 emails are sent and received per day. 

So, how much potential would you have if you want to sell any product or service. Doesn’t it sound great? 

Almost 64% of businesses use email marketing to reach their customers. 

By 2026, the daily email exchange is expected to reach 392.5 billion. 

Email marketing is the cost effective method for your business to promote your products, communicate with your customers and build a long relationship. It has a great ROI. 

Let’s understand the basics of email marketing and why it would always be relevant to any digital age. 

What is email marketing? 

Email marketing is a form of direct marketing used to promote products or services, building relationships, nurturing the people and educating the audience about your brand via the email through the electronic medium.

According to a study, 95% marketers agree that email marketing has a great ROI.

It is also very important to take the consent of the user to send the email campaign to the masses

Email should be personalized for the user. It should feel like it is written only for them. Although it is time consuming to send a personalized email, you can do it by using email marketing software. 

Why email marketing is still effective marketing strategy

Email marketing is the most powerful tool to do the marketing of the sizes building direct connection between the brand and audience. Let’s discover its advantages in business. 

• Less marketing costs

One of the main objectives for every business wants is to reduce costs. .

Email marketing is a very cost effective tool of digital marketing when correctly planned, in comparison to other marketing mediums. 

The only requirement needed for running a successful email marketing campaign is a good Internet service provider that will be able to provide the company with a great copy with appropriate graphics and the right offers to send to customers. Besides that, email marketing can provide companies with even further cost reductions and savings on print and distribution, administration costs and so on.

• Keep brand image in top of mind

Due to the fact that people are more likely to purchase from the brand they are already aware of and have a trust in, email marketing is a great tool which places a company‟s brand in front of its prospective list of customers repeatedly. 

It will help to make them remember the brand name if it is used with an appropriate frequency. 

With purposeful preparation, creative description and planned content, a company can continually bring value to their brand, which will help them to remain their brand in the customers‟ minds, and will  increase the brand popularity. 

In most cases emails serve as gentle reminders about company‟s business and stay in front of customers on a regular basis

• Reduce time and effort

Email marketing is a best tactic and one of the prime marketing tools, which helps companies to save time and effort. Thanks to email marketing a company can reach all its customers‟ inboxes in a very

short time by pressing a send button. 

Marketers and businesses have also possibility to use email templates to reduce both time and efforts, and the possibility to communicate with a huge list within a particular segment in a very little time is another huge advantage

• Nurture relationships

Email marketing is a great possibility for a company to turn their prospective leads into active customers in their sales funnel. Once a customer makes an action and purchases something from the company, it is very important not to let them go. 

Companies have to take advantage of email marketing to foster their relationship by sending customers, who just made a purchase, a thank you email, related products and upgrades. In this way there will be constant growth in the email marketing list with product related contacts.

• Drive Sales 

Once you have the email list then you can directly send a promotional email by just one click and within a couple of minutes it reaches your customer’s inbox. 

You can use various methods to increase your sales like offering discounts as everyone loves some discount while purchasing. You can also send cart abandon emails that trigger your customer to visit the check out page again. 

Conclusion 

It is very important to build more email list to make a successful campaign and drive sales or accomplish goals.