What tools are necessary for social media marketing in 2025?
92% of marketers agreed that social marketing is crucial to their businesses.
With almost 3.8 billion users, social platforms are rapidly growing. Social media is an excellent tool for business leaders.
It can, however, be time-consuming. It also involves many different tasks, including content development, customer listening, analyzing, and graphic designing.
How can you find the right manpower and skills to run a successful social strategy for your company’s business? Social media tools can be a great help.
Don’t worry!
This article will tell you about the essential capabilities and practicalities of your best social media tools.
Which social media tool is best for your business?
Today’s social media tools allow you to complete almost any task as a marketer. The problem is that choosing the right social tools for your business can be more difficult than managing your social media.
How do you know which tools will best suit your needs and goals?
Let’s get this done!
Start with the different social media tools. You must distinguish the main functions and get a complete picture. In general, you need to know the four main tasks social media tools have.
Use social listening tools to track your brand’s shares on many social media sites. It allows users to fully understand their target audience’s personality and insights.
Social Publishing Tools: Spread your content across the globe, including scheduling posting across multiple channels and sharing content
Social interaction tools. Build long-lasting relationships with your followers.
Social Analytics and Reporting Tools: Track metrics to affect your business. You can track market reports, trending topics, competitors’ content, and the performance of all your social channels.
The Social Management tools allow you to manage multiple social profiles, schedule posts in advance of posting, run contests, track analytics across different platforms, and so on.
Top 7 social media marketing tools that you should consider
HubSpot
HubSpot’s overall functionality makes it an outstanding social management tool to help agencies and businesses.
It allows users to Monitor brand mentions and relevant conversations and Track engagements.
You can monitor the success of every social channel you use, whether it’s publishing through HubSpot directly or via other tools. It is possible to also compare the performance on different social media channels to evaluate campaign performance.
Outstanding features:
- You can schedule posts at any time and post directly to Twitter or Facebook, LinkedIn, or Youtube.
- Link campaigns to social media posts to trace traffic back to the correct source
- While using Facebook, you can easily switch between social network accounts.
- Ability to view all interactions between customers and their inbox
- Access specific information on social media performance by users with ease
Pricing:
Month billing
- Starter plan: $50 per Month
- Professional plan: $800/month/9,600/year
- Enterprise plan: $3200 per Month or 38.400 Per Year
Annual billing
- Starter Plan: $40 per Month, $480 per annum
Sprout
Sprung Social provides all-in-one social media tools that allow managers to manage marketing campaigns better. It enables users to collaborate and delegate tasks at multiple levels, making it easier to use.
It includes complete post scheduling, a deep analytics platform, and listening functionality. Sprout Social has the potential to make your clients more engaged and help you stick to your social strategy.
Outstanding features:
- One-stop social media management solution includes publishing, analytics engagement, collaboration, and team collaboration.
- It is possible to track internal information, such as the reply time, number of replies, sentiment, and total response times.
Pricing- Free trial for 30 days
- Standard plan: $99 per user/ month
- Professional plan $149 per user/month
- Advanced Plan: $249/month
BuzzSumo
Simply understanding Buzzsumo will help you know. This tool allows determining the most-shared content on social channels by using vast, up-to-date information.
Not only can you search for sites on your site, but also other domains. You can use the information collected to generate ideas, write high-quality content, monitor your results, and monitor your authors’ performance.
Outstanding features:
- See the most popular social media content
- Find influencers who have a passion for a specific topic
- Analyze competitor content and track their competitors
- Users will find out everything about trending topics and audience interests.
- It is an excellent tool to analyze the post keywords of competitors and gain insights
Pricing. Offer 7-day test and unlimited month searches. No commitments. Easy cancel.
Monthly billing
- Pro plan: $99 per Month
- Plus plan: $179 per Month
- Large plan: $299 per Month
- Business plan: $499+/month
Annual billing
- Pro plan: $79/month, $948/year
- Plus plan $139/month or 1668/year
- Large plan: $239/month, or 2868/year
- Business plan: $499+/month
Mention
Media listening isn’t new. Before social media became an essential part of a brand’s marketing strategy, it was common to monitor what was being said about your business via media outlets.
Mention was created to monitor the opinions of others about your business and those of your competitors. A mention is a tool that provides in-depth insights and reports of brand mentions. It helps to build relationships, protect your reputation, and generate leads.
Outstanding features:
- You can track more than 1 billion sources daily across the web
- You can measure your competitor’s online voice share
- Learn more about the online insights of customers using keyword research to improve social media strategy.
- Provide detailed dashboards
- Share pertinent information and grant access for your team. etc.
Pricing
Month billing
- Solo plan: $29 per Month
- Pro plan: $99 per Month
- Business plan: $450+/month
Annual billing
- Solo plan: $25 per Month
- Pro plan: $83 per Month
- Business plan: $450+/month
Buffer
Buffer is the best for scheduling any type of post from any platform.
Buffet’s core value lies in content scheduling and posting instead of adding too many features. Buffer has two main products.
Buffer allows you to create posts, add the Buffet, and schedule.
Buffer Analytics – A specialist analysis tool for measuring social media performance. It can also create reports for Instagram (Facebook) and Twitter.
Buffer allows users to create and publish content for all social channels using one dashboard.
Outstanding features:
- Send automatically any new posts to your queue based on the posting plan you’ve set up.
- Set the dates and times you would like to receive your posts
- Tailored posts for every social network
- Analyze customer reaction on each post and send the content’s performance report
- You can use the chrome extension for adding articles and content from other websites to your Buffer queue.
- Buffer allows users to reply to each other’s posts
Pricing- 14-day Free Trial. Save up to 20% on annual billing
Buffer Publish:
Annual billing
- Pro plan: $12 per mo or $144 annually
- Premium plan: $56/month / $663/year
- Business plan: $85 a month, or $1010 per Year
Monthly billing
- Pro plan: $15 per Month
- Premium plan $65 per monthly
- Business plan $99 per Month
Buffer Analyze:
Annual billing
- Pro plan: $28/month/$336/year
- Premium plan: $40 per mo or $480 per annum
Monthly billing
- Pro plan: $35 per Month
- Premium plan $50 per Month
Hootsuite
It’s well-known that Hootsuite is one of the best social marketing tools because it makes it simple to manage multiple users from one dashboard.
You can also collaborate with other team members. Not only can you view all comments/mentions in one place, but you can also set up tasks, schedule updates, and post to different channels.
Outstanding features:
- Multiple streams can be viewed in one location
- Plan posts ahead
- Get in touch with your customers through media listening, analytics, and marketing.
- Accessible analytics data
- Encourage collaboration among teams
- Able to effectively manage customer service via social networks
Pricing Offer: 30-day free trial
- Plan for professionals: $19 per calendar month
- Team plan: $99 per Month
- Business plan: $599/month
Canva
Canva has a simple interface that allows users to create stunning images for campaigns.
Canva is simple to use, even for those not familiar with design. The tool includes many ready-made templates and creative graphics that you can use any time. Canva is an online graphic design tool with a drag and drop interface.
Outstanding features:
- Make your brand’s visual identity by using fonts, colors, and logos
- Drag-and–drop interface
- You can get up to 60,000.
- Use custom templates
- 60+ million premium stock images. Photos, videos, and graphics
Pricing. Offer free version and free trial without requiring a credit card
Month billing
- Pro plan: $12.95 per user/ month
Annual billing
- Pro plan: $9.95 per user/ month
- Enterprise plan: $30 per user/ month
Final thought
There are many excellent tools today. And new ones are appearing all the time.
The key is to be focused on marketing tools that are effective and reach your business goals. It would help if you took the time to learn about each of these tools.
Don’t be afraid to add new tools into your arsenal!